Wednesday, April 6, 2011

Internet Advertising

Hsieh, Yu-Chen & Chen, Kuo-Hsiang (2011, March)How differnt information types affect viewer's attention on internet advertising. Computers in Human Behavior, Vol27 Issue 2, (p.935-945)Retrieved from EBSCOhost.

This article talks about internet advertising and what the best ways are to advertise. I use the internet all time and see advisements everywhere; but do I pay attention to them. No. Also, I would guess the majority of the people who browse the internet are so use to seeing advertisements that they don’t pay attention to them any more. The article refers to this as ‘banner blindness’.  This article talks about different methods they use to try and get the most response out of their advertisements. They are: text-based webpage, text–picture mixed webpage, picture-based webpage, and video-based webpage.

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